Why most cannabis products taste bad is a question we're asked often. Here we answer that, as well as what we're doing to fix this issue! CBD gummies are also convenient for busy people. You don’t need a glass of water to take them, and you can just pop a gummy and move on with your day. Learn more.
Why Do Most Cannabis Products Taste So Bad?
Let’s be honest. Many cannabis-infused products, both CBD and THC, taste awful. The reason why is simple: cannabinoid extracts are intensely bitter, earthy, and difficult to work with, owing respectively to the cannabinoids themselves, terpenes, flavonoids, and the complex interactions between them and other ingredients.
When the plant material impacts the flavor profile so intensely, formulating infused foods and beverages is a huge challenge. In the past, consumers bought products for their effects, not for their taste – but now consumers are looking for great-tasting, effective products. Companies that can offer both efficacy and great taste will have an enduring market advantage.
In most emulsified cannabinoid products, carrier oils, preservatives, and surfactants intensify the bitterness. When cannabinoids are broken down into small particles for an emulsion, that creates more surface area for the bitter compounds to interact with the taste receptors. Fortunately, SōRSE emulsion allows for masking any bitter flavors with minimal sugars and additives.
Increasing the concentration of cannabinoids increases the bitterness, a particularly challenging issue for product formulators trying to create tasty CBD-infused products.
WHAT HAVE WE DONE TO FIX IT?
Options for dealing with bitterness fall into two main categories: incorporation or masking, which can be thought of as either going with the flow, or fighting it.
Incorporating the Flavors of Cannabinoids
Incorporation means accepting the naturally bitter, complex flavor of cannabis and working with it rather than trying to hide it. It means thinking of the flavor of the extract as an ingredient in the overall sensory formulation. Generally, we experience sweet, sour, salty, and umami tastes positively; however, bitterness is a component in many pleasant tastes.
Flavors that are naturally bitter, such as peppermint, chocolate, coffee, citrus, or beer, trick the brain into incorporating the bitterness into the familiar flavor, such that it doesn’t register as bitter, but acknowledges it as “peppermint, which is a little bitter.”
Many cannabinoids are bitter, and customers can accept that bitterness is the cost they pay for the effect, or even celebrate and cultivate it, much as we do with caffeine or alcohol.
The trouble with this approach is it limits flavor options. The market is laden with chocolates, sour candies, and peppermint mouth sprays. The industry needs to evolve and match the sophistication of today’s consumers with flavors that appeal to them.
Masking the Flavors of Cannabinoids
Masking is a more traditional, low-tech option that works similarly to incorporation but has the goal of completely erasing the taste of the cannabinoids rather than complementing them. The modern version involves bitter blockers as a process aid, which interfere with the taste buds’ ability to perceive bitterness.
Even though we can eliminate the herbaceous, bitter taste of cannabis, should we? Some people argue that cannabis shouldn’t taste good because its bitterness will make people think of it as medicine, or that without the distinctive taste, accidental ingestion will happen. The fact is, most consumers know their limits, and are looking for other means of recreational or medicinal consumption beyond inhalation. In turn, companies have responded to the growing demand for high-quality infused food and beverages, and are creating products that taste great and deliver cannabinoids efficaciously.
If you are a product developer who has an idea for a great infused product and would like some advice working with the flavor of cannabinoids and terpenes, our R&D team is here to help. They are well-versed in all aspects of product development, from ideation to scale, and are experts when it comes to working with the flavors that cannabinoids offer. Book a call today!
CBD Gummies: The Good, the Bad and the Ugly
CBD dietary supplements come in a variety of forms, from tablets, to liquid shots, to oils. But gummy supplements have become increasingly popular due to their taste and ease to consume.
What about CBD gummies? Are they equally as beneficial as the traditional form of CBD, which is usually a tablet or oil? How do Zebra CBD gummies compare with other products available on the market? Can you get all the same benefits of CBD from a gummy?
CBD Gummies: The Good
CBD vegan gummies taste better than pure CBD oil, which has an earthy taste that can take some getting used to. This makes gummies appealing because they are easy to take and enjoy. Also, they are a great option for those who have difficulty swallowing pills.
Gummies are also convenient for busy people. You don’t need a glass of water to take them, you can just pop a gummy and move on with your day.
Since we know many people choose gummies for the taste, in manufacturing our Zebra CBD gummies we have removed some of the bitter-tasting chlorophyll, the compound that makes plants green, from the CBD. This improves the flavor of the gummies, giving them a milder taste compared with other brands.
CBD Gummies: The Bad
One of the biggest issues with CBD gummies is dosage. Many products either spray or roll their gummies in CBD isolate, which results in inconsistent amounts of CBD on the surface of each gummy.
Each Zebra CBD gummy provides a consistent CBD dose of 25 mg. Most of our competitors’ gummies contain only 5-10 mg, which means you have to take up to five gummies to get the same result — and that’s IF you can be assured the products actually contain the dose listed on the label. All Zebra CBD products are covered by our Label Accuracy Guarantee™, so you can be confident that you are getting the dose listed on our labels.
We also use full-spectrum hemp extract, found to be more effective than CBD isolate due to what’s referred to as the entourage effect. When all of the cannabinoids are present in a CBD product, they work together to improve overall results. Including full-spectrum hemp extract in CBD products is significantly more labor-intensive than simply spraying them with CBD isolate, but much more beneficial for your health.
CBD Gummies: The Ugly
The ugly secret behind many CBD gummy products is that the undesirable ingredients are added to make the taste acceptable. Many brands load up their products with corn syrup, high fructose corn syrup and artificial colors and flavors.
Our Zebra CBD gummies are sweetened with tapioca syrup, a small amount of granulated sugar (2 grams per gummy) and contain no high fructose corn syrup or food coloring. Each gummy has just 10 calories.
Finally, many CBD gummies are made with gelatin, which can melt when exposed to heat. This may impact the effectiveness of the CBD, but can also create a big mess, rendering the product unusable. Gelatin is also not vegan.
Zebra CBD gummies are made with 100% vegan pectin, which has a higher melting point than gelatin.
CBD gummies are a convenient and flavorful way to enjoy the benefits of CBD, but if you choose this option, always check how they are made and how much CBD they actually contain before you buy.
Ana Reisdorf, MS, RD, is a health and nutrition writer and the author of “The Lupus Cookbook” and “The Anti-inflammatory Diet One-Pot Cookbook.”